Moisturizer Price in Pakistan 2026 | Full Price List
Price guide · Updated 17 August 2026
Two moisturizers can carry the same price tag and cost twelve times as much to use. Here is what every tier actually costs at regular retail price, and the one number that tells you whether you are overpaying.
Quick answer
The short version
Moisturizer prices in Pakistan range from Rs. 1,199 to Rs. 11,500 in 2026 across the ten products compared below. Budget drugstore moisturizers cost Rs. 400–1,800, mid-range face moisturizers with active ingredients cost Rs. 1,000–2,500, and imported clinical brands like CeraVe and Cetaphil cost Rs. 2,800–11,500 depending on size.
The cheapest effective face moisturizer sits in the Rs. 1,000–1,500 range. The lowest cost per millilitre comes from large-format imported lotions — Cetaphil's 591ml lotion works out to roughly Rs. 11 per ml, cheaper per use than almost anything else on the market despite its Rs. 6,600 sticker price.
Moisturizer price list in Pakistan
Ten widely available moisturizers, with the cost-per-millilitre column most price guides leave out.
| Product | Size | Price (PKR) | Per ml/g | Best for |
|---|---|---|---|---|
| Nivea Soft Moisturizing Cream | 200ml | Rs. 1,800 | Rs. 9 | Body, hands, budget use |
| Glow Enchanting MoisturizerOurs | 30ml | Rs. 1,199 | Rs. 40 | Face, dullness, dark spots |
| Glow Enchanting MoisturizerOurs | 50ml | Rs. 1,450 | Rs. 29 | Face and body |
| Neutrogena Hydro Boost Water Gel | 50ml | Rs. 2,800 | Rs. 56 | Oily skin, light hydration |
| The Ordinary Natural Moisturizing Factors + HA | 100ml | Rs. 3,000 – 4,000 | Rs. 30 – 40 | Minimalist routines |
| CeraVe Moisturising Cream | 236ml | Rs. 6,000 | Rs. 25 | Dry skin, barrier repair |
| Cetaphil Moisturizing Lotion | 591ml | Rs. 6,600 | Rs. 11 | Sensitive skin, whole family |
| Cetaphil Moisturizing Cream | 50g | Rs. 6,500 | Rs. 130 | Targeted dry patches |
| CeraVe Moisturising Cream | 340g | Rs. 7,735 | Rs. 23 | Full-body dry skin |
| CeraVe Moisturising Cream | 453g | Rs. 11,500 | Rs. 25 | Bulk buyers, eczema-prone |
Regular retail prices, compiled August 2026 from Naheed, Daraz, CeraVe Pakistan, Bazaar, Makeup City and D. Watson. Promotional discounts run frequently and can fall well below these figures.
What is the average moisturizer price in Pakistan?
The average moisturizer price in Pakistan is roughly Rs. 2,800 in 2026 — though that figure misleads, because the market splits into distinct tiers rather than clustering around a mean.
A more useful answer: most Pakistani buyers purchase in the Rs. 1,000–2,500 band, where face moisturizers with meaningful active ingredients become affordable enough to repurchase every month.
Budget
Rs. 400 – 1,800
Basic emollients in large sizes. Hydration without targeted actives.
Nivea, Pond's, Vaseline, Garnier
Mid-range
Rs. 1,000 – 2,500
Niacinamide and Vitamin E in face-specific formats. Where most buyers land.
The Petals Beauty, Vince, Dr Elements, Conatural
Premium
Rs. 2,500 – 6,000
Ceramides and hyaluronic acid, dermatologist-developed formulas.
CeraVe, Neutrogena, The Ordinary
High-end imported
Rs. 6,000 – 12,000+
Large clinical formats and pharmacy staples. Best cost per ml, highest entry price.
Cetaphil, CeraVe large tubs, La Roche-Posay
Why are moisturizers so expensive in Pakistan?
Moisturizers are expensive in Pakistan primarily because of import duty, sales tax and distributor margin — not formulation cost. An imported moisturizer typically retails here at 100–130% above its home-market price.
- Import duty and sales tax. CeraVe, Cetaphil, Neutrogena and The Ordinary are all imported. Duty and tax compound before the product reaches a shelf.
- Rupee volatility. Import-heavy categories reprice quickly. A moisturizer bought last year at Rs. 4,000 may sit at Rs. 5,500 today with no formula change.
- Retail channel margin. Pharmacies, supermarkets, Daraz sellers and brand sites price identical stock differently — gaps of 40% or more are routine.
- Package format. Small 30–50ml face jars carry far higher per-ml costs than 200ml+ body formats.
- Counterfeit displacement. Genuine importers price against a market flooded with fakes, which distorts what "normal" looks like.
Locally manufactured Pakistani moisturizers skip import duty entirely, which is why a domestic brand with comparable actives can retail at one-third the imported price.
Which moisturizer is cheapest per use?
Cetaphil Moisturizing Lotion 591ml is the cheapest moisturizer per use in Pakistan at roughly Rs. 11 per millilitre — despite costing Rs. 6,600 upfront.
This is the most misunderstood point in moisturizer pricing. Two products, same brand, same shelf, near-identical sticker price:
Same price. Twelve times the cost per use.
Sticker price tells you what you can afford today. Cost per millilitre tells you what you are actually paying.
Large formats win on per-ml economics. Small formats win on affordability. Which is better value depends entirely on whether you can spend Rs. 6,600 today — and for most buyers the answer is no. That is exactly why the Rs. 1,000–1,500 face moisturizer band dominates real sales volume in Pakistan.
Local vs imported moisturizers
| Factor | Imported | Local |
|---|---|---|
| Entry price | Rs. 2,800 – 11,500 | Rs. 800 – 2,000 |
| Cost per ml | Lower in large sizes | Higher, smaller commitment |
| Counterfeit risk | High on marketplaces | Low when brand-direct |
| Built for local climate | No | Yes |
| Stock consistency | Gaps and price swings | Stable, direct COD |
| Returns | Difficult via resellers | Direct brand policy |
The honest verdict: imported ceramide creams genuinely outperform on medical-grade barrier repair for eczema-prone skin. For everyday hydration and brightening, the performance gap narrows sharply while the price gap does not.
Best moisturizer in Pakistan under Rs. 1,500
In the under-Rs. 1,500 category, Glow Enchanting Moisturizer sits directly in the band where most Pakistani buyers actually shop.
In this price band
Glow Enchanting Moisturizer
The Petals Beauty · Made in Pakistan · Cash on delivery
30 ml
Rs. 1,199
Rs. 40 / ml
50 ml
Rs. 1,450
Rs. 29 / ml · Restocking
The formula leads with glycerin, niacinamide — the active with the strongest evidence base for tone evenness and barrier support — and alpha tocopherol (Vitamin E). Niacinamide is the same active commanding a premium in serums priced three times higher, which is the product's main commercial argument at this price.
Before you buy: the formula contains mineral oil and lavender essential oil. If your skin is highly acne-reactive or sensitive to botanical fragrance, patch test on the jawline for 48 hours first.
View Glow Enchanting MoisturizerHow it compares on price
| Compared against | Their price | Glow Enchanting | Trade-off |
|---|---|---|---|
| Nivea Soft 200ml | Rs. 1,800 | Rs. 1,450 / 50ml | Nivea wins on volume; no brightening actives |
| Neutrogena Hydro Boost 50ml | Rs. 2,800 | Rs. 1,450 / 50ml | Roughly half the price, same format size |
| CeraVe 236ml | Rs. 6,000 | Rs. 1,199 / 30ml | CeraVe wins per-ml; five times the entry cost |
Where to buy moisturizer in Pakistan
| Channel | Price level | Authenticity | Best for |
|---|---|---|---|
| Official brand websites | Low–mid | Highest | Brand-direct COD |
| Pharmacy chains | Mid | High | Cetaphil, clinical brands |
| Naheed, Bazaar, supermarkets | Mid | High | Nivea, Pond's, drugstore |
| Daraz | Widest spread | Variable | Selection — verify seller |
| Beauty e-tailers | Mid | Good | The Ordinary, Neutrogena |
Buying direct from a brand's own Pakistani website is consistently safest on authenticity, and often cheaper than resellers because there is no middle margin.
How to choose by skin type and budget
| Skin concern | Budget | What to look for |
|---|---|---|
| Oily / acne-prone | Under Rs. 1,500 | Gel texture, niacinamide, avoid heavy occlusives |
| Dry skin | Under Rs. 2,000 | Glycerin plus emollient, largest format affordable |
| Dull skin / dark spots | Rs. 1,000 – 2,000 | Niacinamide and Vitamin E |
| Sensitive / eczema-prone | Rs. 3,000+ | Ceramide clinical formulas — the one tier where paying more is justified |
| Whole family use | Rs. 6,000+ | Largest format available, best cost per ml |
How to spot a fake moisturizer
Counterfeit skincare is widespread in Pakistan, particularly with CeraVe and Cetaphil. Warning signs:
- Price dramatically below the ranges listed in this guide
- Batch codes that do not match packaging print quality
- Texture or scent differing from previous purchases of the same product
- Sellers with no return policy or verifiable business address
- Missing or blurred local distributor labelling
A price that seems too good to be true on an imported moisturizer almost always is.
Frequently asked questions
What is a reasonable price for a good face moisturizer in Pakistan?
Rs. 1,000 to Rs. 2,500 buys a genuinely effective face moisturizer with active ingredients in 2026. Below Rs. 800 you are typically buying basic emollients without targeted actives. Above Rs. 3,000, a large share of the price reflects import cost rather than formulation.
Which is the cheapest moisturizer in Pakistan?
Nivea Soft Moisturizing Cream 200ml is among the cheapest widely available options at around Rs. 1,800 at regular retail price — roughly Rs. 9 per millilitre, and frequently discounted below that.
What is the price of CeraVe moisturizer in Pakistan?
CeraVe Moisturising Cream costs approximately Rs. 6,000 for 236ml, Rs. 7,735 for 340g, and around Rs. 11,500 for 453g at regular retail price as of August 2026. Official CeraVe Pakistan promotions have brought the 236ml as low as Rs. 3,599.
What is the price of Cetaphil moisturizer in Pakistan?
Cetaphil Moisturizing Lotion 591ml costs approximately Rs. 6,600 and Cetaphil Moisturizing Cream 50g costs approximately Rs. 6,500. Across sizes, Cetaphil moisturizers generally range from Rs. 4,800 to Rs. 8,000.
Are expensive moisturizers actually better?
Sometimes. Ceramide-based barrier repair formulas deliver measurable benefits that basic emollients do not. However, much of the gap between a Rs. 1,200 local moisturizer and a Rs. 6,000 imported one reflects duty and distribution costs rather than formulation quality.
Do Pakistani moisturizer brands work as well as imported ones?
For everyday hydration and brightening, many perform comparably and are formulated with the local climate in mind. For medical-grade barrier repair on eczema-prone skin, imported ceramide formulas retain a clear advantage.
Is a bigger moisturizer tub cheaper per use?
Almost always. Cetaphil's 591ml lotion works out to roughly Rs. 11 per millilitre while its 50g cream costs about Rs. 130 per gram, despite near-identical sticker prices. Only buy a size you will realistically finish, since moisturizers degrade after opening.
Why is CeraVe cheaper abroad than in Pakistan?
Import duty, sales tax and distributor margin. The same product retails for a fraction of the price in its home market, a gap customers frequently raise in Pakistani reviews.
The bottom line
Moisturizer pricing in Pakistan follows two distinct logics.
If you can spend Rs. 6,000+ upfront and want the lowest cost per use, large-format Cetaphil and CeraVe are mathematically unbeatable.
If you want an effective daily face moisturizer you can repurchase without hesitation, the Rs. 1,000–1,500 band delivers the best real-world value — and locally made options with niacinamide and Vitamin E now compete directly with products costing two to three times more.
Choose the tier that matches how you actually shop, not the one that wins a spec comparison. The best moisturizer is the one you will still be using in three months.
Methodology
Prices were compiled in August 2026 from Pakistani retail sources including Naheed, Daraz, Bazaar, D. Watson, Dvago, Makeup City, Skin Store Pakistan, CeraVe Pakistan's official site and brand-direct storefronts. All figures are regular retail prices, not promotional pricing, so that comparisons hold up over time rather than reflecting whichever sale happened to be running. Cost-per-millilitre figures are calculated by dividing regular retail price by stated product volume.
Pakistani skincare prices fluctuate with currency movement, import duty revisions and retailer promotions. Verify current pricing before purchase.
This guide is for general information and does not constitute medical advice. Patch test any new product before full-face application and consult a dermatologist for persistent skin concerns.
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