Best Face Wash in Pakistan 2026 — Prices & Price Per ml Compared
Last updated: August 2026 · Prices compared across major Pakistani retailers
Face wash prices in Pakistan range from around Rs. 300 to over Rs. 6,000 — but the sticker price tells you almost nothing. What matters is the price per millilitre, and on that measure the "expensive" imported bottle is sometimes the cheaper buy, and sometimes three times the cost of a local equivalent.
Most face wash guides in Pakistan list ten products, quote a price, and stop. That's not useful, because the same CeraVe cleanser sells for Rs. 2,895 at one retailer and over Rs. 7,000 at another, and because a Rs. 5,900 bottle can work out cheaper per wash than a Rs. 2,900 one.
This guide does it differently. First the method for comparing properly, then the numbers, then honest picks by skin type — including where a competitor beats us.
The price-per-ml problem
Here is the single most useful thing in this article. These are all real CeraVe and Cetaphil listings from Pakistani retailers, converted to cost per millilitre:
Cost per millilitre — same brands, different sizes
The same CeraVe cleanser costs roughly 40% more per ml in the small bottle than the large one. And the Rs. 6,000 Cetaphil bottle is the cheapest option on this chart per wash.
The formula is simple: divide the price by the millilitres. A Rs. 1,599 bottle of 100ml costs Rs. 16 per ml. A Rs. 3,500 bottle of 87ml costs Rs. 40 per ml. The second bottle is more than twice as expensive to use, despite looking like a mid-range purchase.
Run that calculation before every skincare purchase and you will stop overpaying almost immediately.
How to compare face washes properly
Price per ml is the first filter. Four more decide whether the product is right for you at all.
- Match the format to your skin type Foaming and gel cleansers remove oil efficiently, which suits oily and combination skin and strips dry skin. Cream, milk and lotion cleansers are gentler and suit dry or sensitive skin. This single choice matters more than the brand on the bottle.
- Check for an active, and check where it sits Salicylic acid targets congestion and blackheads. Glycolic acid exfoliates the surface. Niacinamide and alpha arbutin work on tone. But ingredients listed near the end of the INCI list are present in small amounts — and in a rinse-off product with 60 seconds of contact, actives do less than the marketing suggests.
- Read the fragrance line Fragrance is the most common trigger for reactive skin. If yours is sensitive, look for products that state fragrance-free rather than "natural fragrance" or "parfum."
- Ignore claims a cleanser cannot deliver No face wash whitens skin, removes wrinkles, or cures acne. A cleanser cleans, and a well-formulated one supports the products that stay on your skin. Treat any bigger promise as a reason for scepticism.
- Verify the seller before the price Counterfeits are widespread in Pakistan's imported skincare market, and a suspiciously low price on a premium brand is the most reliable warning sign there is.
Face wash prices in Pakistan: the comparison
Prices below are ranges observed across Pakistani retailers, because the same product genuinely sells at very different prices depending on where you buy it. Always check the current price at the point of purchase.
| Product | Size | Price range | Per ml | Best for |
|---|---|---|---|---|
| CeraVe Foaming Facial Cleanser | 87 ml | Rs. 2,895–3,500 | Rs. 33–40 | Normal to oily, sensitive |
| CeraVe Foaming Facial Cleanser | 237 ml | Rs. 5,450–5,900 | Rs. 23–25 | Same, better value |
| CeraVe Hydrating Cleanser | 87 ml | Rs. 2,950+ | Rs. 34+ | Dry, sensitive |
| Cetaphil Gentle Skin Cleanser | 125–473 ml | Rs. 4,600–6,200 | Rs. 13–37 | Dry, sensitive, all types |
| Petals Beauty Whitening Face Wash | 100 ml | Rs. 1,599 | Rs. 16 | Oily, combination, dullness |
Scroll table horizontally on mobile →
Imported skincare in Pakistan arrives through official distributors, grey imports and outright counterfeits, and each channel prices differently. A CeraVe cleanser listed at Rs. 2,899 and the same cleanser listed at Rs. 7,000 are not necessarily the same product.
This is exactly why price per ml alone is not enough — you also have to trust the seller.
Best face wash by skin type
Oily & combination skin
Look for: foaming or gel, with salicylic or glycolic acid
Oily skin needs a cleanser that removes sebum properly without triggering rebound oil production. Foaming formulas do this well. A mild exfoliating acid helps keep pores clear.
Our Whitening Face Wash sits here — a foaming mousse with glycolic acid and alpha arbutin at Rs. 16 per ml. CeraVe's Foaming Cleanser is the imported benchmark and is excellent, at roughly Rs. 23–40 per ml depending on bottle size.
Dry skin
Look for: cream or lotion texture, no foam
Skip foaming cleansers entirely. Dry skin needs a non-foaming formula that cleans without stripping — Cetaphil Gentle Skin Cleanser and CeraVe Hydrating Cleanser are both well-formulated for this and widely available in Pakistan.
We do not currently make a cleanser for dry skin, so we would point you to one of those rather than sell you the wrong product.
Sensitive skin
Look for: fragrance-free, minimal ingredients, no acids
Fragrance and exfoliating acids are the two most common irritants in cleansers. Cetaphil and CeraVe both offer fragrance-free options, which is why dermatologists recommend them so often.
Anything scented — ours included — is worth patch testing first if your skin reacts easily.
Dullness & uneven tone
Look for: alpha arbutin, niacinamide, kojic acid or vitamin C
Be realistic about what a wash-off product achieves here. A brightening cleanser supports the routine; the visible work is done by what stays on your skin.
Pair a brightening cleanser with a leave-on treatment — our Miracle C Cream or Kojic Acid Brightening Soap — and you'll see far more than from any cleanser alone.
Acne-prone skin
Look for: salicylic acid — and realistic expectations
Salicylic acid is oil-soluble, so it penetrates pores better than glycolic acid. CeraVe's SA and Acne Control cleansers are the best-known options in Pakistan.
No cleanser treats acne on its own. For persistent, painful or cystic breakouts, a dermatologist will help you more than any product on this page.
Men
Look for: whatever suits your skin type
There is no meaningful biological reason for gendered face wash. Men's skin does tend to be oilier and thicker, which means foaming cleansers suit many men well — but choose on skin type, not packaging.
One practical note: avoid acid-containing cleansers immediately after shaving.
Imported or Pakistani brands?
Both, depending on what you need.
Imported brands like CeraVe, Cetaphil and La Roche-Posay have large formulation budgets, published clinical testing and consistent quality control. They are the safer choice for sensitive, eczema-prone or reactive skin. The trade-off is cost — often two to three times the price per ml — and a real counterfeit risk.
Pakistani brands cost considerably less per ml, ship faster, offer cash on delivery, and are far harder to counterfeit because they sell direct. The trade-off is that formulation quality varies widely across the local market, and many local brands still publish incomplete ingredient lists or make claims their formulas cannot support.
The practical test is not where a product was made. It is whether the brand publishes a full ingredient list, states its sizes and prices clearly, and describes what the product does without promising things a cleanser cannot do.
How to spot a counterfeit
Counterfeit CeraVe and Cetaphil are common enough in Pakistan that it is worth knowing the warning signs.
- A price far below every other seller. If a Rs. 5,500 product is listed at Rs. 1,800, something is wrong.
- No batch code or expiry printed on the bottle, or one that looks stickered on rather than stamped.
- Text errors on the packaging — spelling mistakes, wrong fonts, blurry printing, misaligned labels.
- A texture or scent that differs from a bottle you have used before.
- No verifiable seller information — no business address, no working phone number, no return policy.
Buy imported brands from established pharmacies or authorised retailers, and buy local brands direct from the brand's own website.
We are The Petals Beauty, and one of the products in this guide is ours. We have included the full specifications for every product listed so you can compare them directly, and we have said plainly where a competitor is the better choice — including that Cetaphil's large bottle beats us on price per ml, and that we do not make a cleanser suitable for dry skin.
Frequently asked questions
What is the price of face wash in Pakistan?
Face wash in Pakistan ranges from roughly Rs. 300 for basic local products to over Rs. 6,000 for large imported bottles. Mid-range local brands sit between Rs. 800 and Rs. 2,000, while imported dermatological brands like CeraVe and Cetaphil generally run Rs. 2,900 to Rs. 6,200 depending on size and seller.
Compare on price per millilitre rather than sticker price — larger bottles are almost always cheaper per wash.
Which face wash is best for oily skin in Pakistan?
A foaming or gel cleanser, ideally containing salicylic or glycolic acid. Foaming formulas remove sebum more effectively than cream cleansers, and a mild exfoliating acid helps keep pores from congesting in Pakistan's humid, high-pollution conditions.
Avoid heavy cream cleansers and anything marketed for dry skin, which will leave residue and make oiliness worse.
Which face wash is best for dry skin in Pakistan?
A non-foaming cream or lotion cleanser. Foaming surfactants strip the natural oils dry skin already lacks, which is why dry skin often feels tight after washing.
Cetaphil Gentle Skin Cleanser and CeraVe Hydrating Cleanser are the two most widely available options in Pakistan, both fragrance-free and formulated for dry and sensitive skin.
How much should I spend on a face wash?
Between Rs. 15 and Rs. 25 per millilitre gets you a well-formulated cleanser in Pakistan. Below Rs. 10 per ml usually means basic surfactants with no meaningful actives. Above Rs. 35 per ml, you are generally paying for a small bottle size or an import margin rather than a better formula.
Is expensive face wash better?
Not reliably. A cleanser is on your skin for under a minute before being rinsed away, which limits how much any active ingredient can do regardless of price. Cleansers are the step where spending less makes the most sense.
If your budget is limited, spend it on sunscreen and a leave-on treatment, and choose a competent cleanser rather than an expensive one.
How often should you wash your face?
Twice daily — morning and night — for oily and combination skin. Once daily at night, with plain water in the morning, for dry or sensitive skin.
Washing more than twice a day strips the skin barrier, and oily skin frequently responds by producing more oil, not less.
Which is better, a face wash or a cleanser?
They describe the same step. "Face wash" usually means a foaming, water-activated product you rinse off, while "cleanser" is the broader category covering foaming washes, cream cleansers, micellar waters and cleansing oils.
Every face wash is a cleanser; not every cleanser is a face wash. Choose by texture and skin type rather than by the word on the label.
Do whitening face washes work?
Not as the name suggests. No face wash can change your natural complexion, and any product promising to do so is overselling.
Cleansers containing alpha arbutin, niacinamide or kojic acid can support a gradual fading of excess pigment such as dark spots and tan, making skin tone look more even. The visible results come from leave-on products, with the cleanser as a supporting step.
The short version
Divide price by millilitres before you buy anything. Match the texture to your skin type — foaming for oily, cream for dry. Ignore any claim a cleanser cannot deliver. And buy from a seller you can verify, because in Pakistan's imported skincare market the cheapest listing is often the one you should trust least.
Cleansers are also the step where spending less costs you least. If your budget is tight, put the money into sunscreen instead.
Our pick for oily and combination skin
Petals Beauty Whitening Face Wash — a foaming mousse with alpha arbutin and glycolic acid, 100ml at Rs. 16 per ml. Cash on delivery across Pakistan.
View Whitening Face WashPrices shown are ranges observed across Pakistani retailers at the time of writing and change frequently — always check the current price before ordering. This article is general skincare information, not medical advice. For persistent acne, eczema, rosacea or any diagnosed skin condition, please consult a dermatologist.
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